Campaign Strategy
We create a strategy based on your business goals, target audience, budget, and competition. This includes deciding which platforms to use (like Google Ads, or social media platforms such as Facebook and LinkedIn).
Keyword Research
We Identify the most relevant and cost-effective keywords that potential customers are using to search for products or services related to the business.
Ad Creation
We design compelling ad copy, headlines, and visuals that will attract clicks and conversions. This includes writing text ads, designing display ads, and creating video ads if needed.
Landing Page Optimization
We make sure that the pages users land on after clicking an ad are optimized for conversion i.e. to get someone to start a conversation or join a newsletter - take the next step. This includes improving page layout, content, and calls to action to maximize the chances of turning visitors into customers.
Bid Management
We adjust bids for keywords to get the best possible position on search results pages while controlling costs. They use strategies to maximize the return on investment (ROI) from each click.
Targeting and Retargeting
We use data to target specific audiences based on demographics, location, behavior, and interests. We also implement retargeting campaigns to reach people who have previously visited the website but did not convert.
A/B Testing
We test different versions of ads, landing pages, and other elements to see what performs best. This process helps optimize campaigns to improve performance over time.
Budget Management
We manage the advertising budget efficiently, ensuring that the business gets the most value out of each dollar spent. They also make adjustments as needed to stay within budget while maximizing results.
Reporting and Analysis
We provide detailed reports on campaign performance, highlighting what’s working well and what could be improved. They use this data to refine strategies and make informed decisions about future campaigns.