PPC for IFAs

We advise on and execute pay-per-click marketing campaigns to help our clients reach their target market and drive leads to their business, beginning with a campaign strategy that incorporates the following:

  • Keyword research
  • Ad creation
  • Landing page optimizations
  • Bid management
  • Targeting & retargeting
  • Performance monitoring
  • A/B testing
  • Budget management
  • Reporting & analysis
pro1

Campaign Strategy

We create a strategy based on your business goals, target audience, budget, and competition. This includes deciding which platforms to use (like Google Ads, or social media platforms such as Facebook and LinkedIn).

Keyword Research

We Identify the most relevant and cost-effective keywords that potential customers are using to search for products or services related to the business.

pro2
pro3

Ad Creation

We design compelling ad copy, headlines, and visuals that will attract clicks and conversions. This includes writing text ads, designing display ads, and creating video ads if needed.

Landing Page Optimization

We make sure that the pages users land on after clicking an ad are optimized for conversion i.e. to get someone to start a conversation or join a newsletter - take the next step. This includes improving page layout, content, and calls to action to maximize the chances of turning visitors into customers.

Planning1-1 (1)
pro5

Bid Management

We adjust bids for keywords to get the best possible position on search results pages while controlling costs. They use strategies to maximize the return on investment (ROI) from each click.

Targeting and Retargeting

We use data to target specific audiences based on demographics, location, behavior, and interests. We also implement retargeting campaigns to reach people who have previously visited the website but did not convert.

pro6
pro7

Performance Monitoring

We continuously track and analyze the performance of the PPC campaigns. They monitor metrics such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).

A/B Testing

We test different versions of ads, landing pages, and other elements to see what performs best. This process helps optimize campaigns to improve performance over time.

pro8
pro9

Budget Management

We manage the advertising budget efficiently, ensuring that the business gets the most value out of each dollar spent. They also make adjustments as needed to stay within budget while maximizing results.

Reporting and Analysis

We provide detailed reports on campaign performance, highlighting what’s working well and what could be improved. They use this data to refine strategies and make informed decisions about future campaigns.

pro10